Westways Updates


Graphic design: why you need to leave it to the professionals



We've all been there: thinking we're up to the task and ready to fix something we've been meaning to do, only to make the situation worse.

These days, with an abundance of technology, software, apps and services available to us online and in the digital world, we're not often wrong in thinking we can handle projects ourselves, rather than getting in the professionals. However, there's always going to be the need to bring in the pros for certain tasks, especially ones that relate to ensuring your brand is hitting the mark in all possible aspects.

Graphic design is one of those matters that should definitely be left for those that know it inside out. It's not uncommon to scroll across some pretty poor branding in the online world, so avoiding "tacky" and unprofessional branding is critical. To do that, it's essential to place this kind of project in the hands of a team of specialists.

Why? We'll give you four good reasons...

1. They don't just make things look good

It's not just about making something look pretty. Anything relating to graphic design is given the intention of making a great first impression, especially to the end-user. Nothing is more valuable in both physical and online shopping; you need to be there to flaunt what you've got to offer, in all the right ways. Professionals know how to approach your brief with care and consistently learn how your services and products work, in order to turn your vision into a reality.

2. They have the rules down pat

There aren't specific "laws" in the world of design, but there definitely are guidelines to follow in order to make a real impact on the user. Professional designers know how to apply ratios, grids, buyer psychology, theories and colour schemes to build an overall product that will truly have an effect.

3. They know how to cut through the clutter

At the end of the day, a logo or some kind of brand image should actually tell the user what you're all about. These days, there's a lot of mess included in projects like this, and it can quite commonly be hard to tell what a business even does at a first glance. Professional designers are experts in cutting through this clutter to narrow down on what to include in their concept, and what not to.

4. They can help you realise your vision

Designers have a vision, just like you do. They're able to take your images and apply strong and powerful concepts to help them amplify your message clearly. These experts help business owners to find what their brand's biggest strengths are, and then pull them altogether to form a powerful piece of work.

Still not convinced? We're happy to tell you how we can help you achieve branding success with our graphic design services, too.