Westways Updates


Guide to the latest SEO trends and best practices



Like all things technology and internet based, SEO is ever-changing - and you need to stay ahead of that curve.

Given the billions of web searches that business-hungry consumers are doing each day, we all understand the importance of search engine optimisation. But just as important is making sure the way we optimise is relevant to what is happening today.

So if you want to know the latest about how to make your SEO efforts really convert into search listing prominence, clicks and conversations, read on.

1. Social media

The popularity of social media is speeding ahead, and so is its importance when it comes to SEO. The major search engines are now indexing social media content, pages and profiles more than ever, blurring the lines between how the two disciplines interact. So if you're not doing Facebook, Twitter, LinkedIn, Google+, YouTube and everything else, you're missing out.

2. Videos

Short videos are the latest internet and social media trend, and so people searching on the internet are looking for them. Better still, video results really stand out on a search results page and stand a much better chance of being clicked than plain text.

3. Mobile optimisation

Don't overlook the fact that, when it comes to the internet, 2016 and beyond is all about mobile. That means your SEO strategies need to be mobile optimised, with the Google algorithm now ensuring that mobile friendly internet locations are given a boost on mobile-originating searches.

4. Voice optimisation

Similarly, people are making the most of ever-improving voice search aids, including Siri, Google Now and Cortana. To make sure your content is easily searchable in this way, you need to be using specific long-tail keywords that are likely to be used by a voice searcher, in addition to the sorts of conventional keywords that are more relevant to text searching.

5. Local SEO

It's great being prominent in search results, but also crucial that you are appearing to potential customers who are near to you. So your local pages need to be known to the main search engines, with the name of your business and address prominent. You also need to use location-specific keywords.