Westways Updates


How to create a winning social media strategy



As a business, you shouldn’t be ignoring social media. Having a social presence is a brilliant way to advertise your services and firmly cement your company as a thought leader in your industry.

But how do you create a winning social media strategy? We’ve come up with some tips to help you do just that.

Determine your social goals

Like with all things business, with social media it's vital you set yourself goals. Decide what you want to achieve. Is it to improve traffic to your website? Increase customer loyalty? Or perhaps improve your brand’s reputation? Whatever the goals may be, make sure you outline what they are and take proactive steps towards achieving these goals.

Make sure the social media responsibility is shared

Everyone in your company should be involved in your social media marketing efforts in some way. For your campaign to be properly integrated, all team members need to be willing to provide content to put across the social media channels and to give some advice as to where they think social media might be able to help their business areas.

Don’t try to focus on too many social media networks

Rather than having a weak presence on all the social media channels, it is better if you have a strong presence on just a few. Not all social media will be suited to your business and social media goals, so select what channels you want a presence on carefully, and then work hard to establish a prominent presence on those.

Remember social media is a two-way street

Social media isn’t simply about pumping out information to the masses, it’s about interaction and sharing other people’s content. You need to monitor what is being said about you, while also making sure you’re attentive in answering any queries. Some of the best companies on social media also encourage conversation with their customers to increase positive engagement.

Don’t forget to review your efforts

There’s no way you can improve your social media if you don’t continuously analyse the data and make changes to increase your online impact. Regularly set aside times to review your statistics and see what is and isn’t working for you.

Creating a social media strategy is no mean feat, but it can be achieved if you're willing to put in a little effort. And trust us – the effort will be worth it when you begin to see results!