Colours, layout and fonts are one thing, but people love to see things in action. We're talking photography. And the best websites will rarely skimp in this area.

Getting an audience to come to your website isn’t simply about writing a blog post, publishing it and then hoping that people will find it. In order to cultivate a true audience, you need to think carefully about the types of content you publish that will be great for SEO.

It might be an oversimplification, but if you can boil any successful business down to two things, they are: a great product, and great conversion. That's right: no matter how great you make your product and service, it's not worth a dime if those dimes are not rolling in. To sell a product, you need to call your clients' attention to it, and that's called advertising.

When creating content to market your business online, it's essential to understand what needs to be incorporated to rank successfully with Google and other search engines, this is known as search engine optimisation (SEO). While creating copy that is informative, as well as topic and industry-specific, is important, in conjunction with this it has to be easily filtered and categorised by search engine algorithms to achieve better page ranking. Integral to developing targeted SEO content that responds well in organic searches with Google and other search engines is developing a content marketing strategy.

We've all seen explainer videos: a short, information-based video that quickly and basically 'explains' what you're all about without demanding that your viewer reads everything in bland old text form. So how can you ensure your explainer video is all of the above?

Amid all that colourful, shiny, beautifully-crafted marketing hoopla, a call to action is where the customer will either commit, or turn their heels. Here's a few things to remember when it comes to crafting a compelling call to action.