Westways Updates


How to produce a winning infographic

14 Nov, 2016
Infographics are one of the most powerful digital marketing tools, as they can say a lot to a reader in a short space of time. Over the years, more and more companies have come to realise the power of the infographic and now you can see many great visualisations online that capture statistics in a presentable way. But how can you create an infographic?
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Case Study: Tytec Recycling 2016 MinEXPO

07 Nov, 2016
Tytec came to us needing a complete marketing solution to showcase their cutting edge OTR tyre recycling system for the 2016 MinEXPO in Las Vegas. MinEXPO is no small affair and Westways knew it was important to use every opportunity to attract as much attention as possible to the Tytec Recycling booth and generate interest, while communicating directly to the customers priorities.
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5 keys to writing great copy that converts

24 Oct, 2016
It might be an oversimplification, but if you can boil any successful business down to two things, they are: a great product, and great conversion. That's right: no matter how great you make your product and service, it's not worth a dime if those dimes are not rolling in. To sell a product, you need to call your clients' attention to it, and that's called advertising.
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Why is a content marketing strategy so important for SEO?

12 Oct, 2016
When creating content to market your business online, it's essential to understand what needs to be incorporated to rank successfully with Google and other search engines, this is known as search engine optimisation (SEO). While creating copy that is informative, as well as topic and industry-specific, is important, in conjunction with this it has to be easily filtered and categorised by search engine algorithms to achieve better page ranking. Integral to developing targeted SEO content that responds well in organic searches with Google and other search engines is developing a content marketing strategy.
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The importance of colour in website design

04 Oct, 2016
Got a great website design but wondering why you're struggling to engage and convert? It could be as simple as the colours. Colour psychology is something that can be underestimated or even neglected altogether - but understanding its importance can be the key to a successful website.
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How to produce a great explainer video

22 Sep, 2016
We've all seen explainer videos: a short, information-based video that quickly and basically 'explains' what you're all about without demanding that your viewer reads everything in bland old text form. So how can you ensure your explainer video is all of the above?
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Using event driven marketing to drive success

05 Sep, 2016
EDM has been around for 20 years, but with the advent of social media, technologically-linked EDM will be evolving for years to come, making users' and customers' experiences more fulfilling and appropriate to their interests, thus driving business growth.
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How to use calls to action effectively

29 Aug, 2016
Amid all that colourful, shiny, beautifully-crafted marketing hoopla, a call to action is where the customer will either commit, or turn their heels. Here's a few things to remember when it comes to crafting a compelling call to action.
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How to create a winning social media strategy

26 Aug, 2016
As a business, you shouldn’t be ignoring social media. Having a social presence is a brilliant way to advertise your services and firmly cement your company as a thought leader in your industry. But how do you create a winning social media strategy? We’ve come up with some tips to help you do just that.
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Graphic design: why you need to leave it to the professionals

24 Aug, 2016
These days, with an abundance of technology, software, apps and services available to us online and in the digital world, we're not often wrong in thinking we can handle projects ourselves, rather than getting in the professionals. However, there's always going to be the need to bring in the pros for certain tasks, especially ones that relate to ensuring your brand is hitting the mark in all possible aspects.
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