Getting an audience to come to your website isn’t simply about writing a blog post, publishing it and then hoping that people will find it. In order to cultivate a true audience, you need to think carefully about the types of content you publish that will be great for SEO.

When creating content to market your business online, it's essential to understand what needs to be incorporated to rank successfully with Google and other search engines, this is known as search engine optimisation (SEO). While creating copy that is informative, as well as topic and industry-specific, is important, in conjunction with this it has to be easily filtered and categorised by search engine algorithms to achieve better page ranking. Integral to developing targeted SEO content that responds well in organic searches with Google and other search engines is developing a content marketing strategy.

Like all things technology and internet based, SEO is ever-changing and you need to stay ahead of that curve. Given the billions of web searches that business-hungry consumers are doing each day, we all understand the importance of search engine optimisation. But just as important is making sure the way we optimise is relevant to what is happening today.

It's over 20 years now since the idea of search engine optimisation began to take hold. Or is it? In truth, the idea behind the process has been active for as long as advertising has. It's always been good practice to understand what the potential customers for a product or service are looking for, and then to make sure the advertising shows them how they can quickly find what they require.

If you have an online presence for your business, you need to have a blog. It's just that simple.

Westways have partnered with one of Perth’s leading content provider, brand optimiser and SEO companies Viper Online Marketing. Their name may be Viper but this ain’t snake oil!