Westways Updates


Why is a content marketing strategy so important for SEO?

12 Oct, 2016
When creating content to market your business online, it's essential to understand what needs to be incorporated to rank successfully with Google and other search engines, this is known as search engine optimisation (SEO). While creating copy that is informative, as well as topic and industry-specific, is important, in conjunction with this it has to be easily filtered and categorised by search engine algorithms to achieve better page ranking. Integral to developing targeted SEO content that responds well in organic searches with Google and other search engines is developing a content marketing strategy.
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Using event driven marketing to drive success

05 Sep, 2016
EDM has been around for 20 years, but with the advent of social media, technologically-linked EDM will be evolving for years to come, making users' and customers' experiences more fulfilling and appropriate to their interests, thus driving business growth.
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How to use calls to action effectively

29 Aug, 2016
Amid all that colourful, shiny, beautifully-crafted marketing hoopla, a call to action is where the customer will either commit, or turn their heels. Here's a few things to remember when it comes to crafting a compelling call to action.
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How to create a winning social media strategy

26 Aug, 2016
As a business, you shouldn’t be ignoring social media. Having a social presence is a brilliant way to advertise your services and firmly cement your company as a thought leader in your industry. But how do you create a winning social media strategy? We’ve come up with some tips to help you do just that.
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Graphic design: why you need to leave it to the professionals

24 Aug, 2016
These days, with an abundance of technology, software, apps and services available to us online and in the digital world, we're not often wrong in thinking we can handle projects ourselves, rather than getting in the professionals. However, there's always going to be the need to bring in the pros for certain tasks, especially ones that relate to ensuring your brand is hitting the mark in all possible aspects.
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How to create SEO content that really gets results

08 Aug, 2016
It's over 20 years now since the idea of search engine optimisation began to take hold. Or is it? In truth, the idea behind the process has been active for as long as advertising has. It's always been good practice to understand what the potential customers for a product or service are looking for, and then to make sure the advertising shows them how they can quickly find what they require.
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Are You Ready for the Recovery?

13 Jun, 2016
The past few years have seen Western Australia go through a rough time economically, with the mining downturn having a damaging knock-on effect on almost all sectors. Fortunately the economic situation is beginning to improve, which means there's never been a better occasion to get your marketing house in order.
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