Colours, layout and fonts are one thing, but people love to see things in action. We're talking photography. And the best websites will rarely skimp in this area.

Getting an audience to come to your website isn’t simply about writing a blog post, publishing it and then hoping that people will find it. In order to cultivate a true audience, you need to think carefully about the types of content you publish that will be great for SEO.

It might be an oversimplification, but if you can boil any successful business down to two things, they are: a great product, and great conversion. That's right: no matter how great you make your product and service, it's not worth a dime if those dimes are not rolling in. To sell a product, you need to call your clients' attention to it, and that's called advertising.

When creating content to market your business online, it's essential to understand what needs to be incorporated to rank successfully with Google and other search engines, this is known as search engine optimisation (SEO). While creating copy that is informative, as well as topic and industry-specific, is important, in conjunction with this it has to be easily filtered and categorised by search engine algorithms to achieve better page ranking. Integral to developing targeted SEO content that responds well in organic searches with Google and other search engines is developing a content marketing strategy.

Like all things technology and internet based, SEO is ever-changing and you need to stay ahead of that curve. Given the billions of web searches that business-hungry consumers are doing each day, we all understand the importance of search engine optimisation. But just as important is making sure the way we optimise is relevant to what is happening today.

As a business, you shouldn’t be ignoring social media. Having a social presence is a brilliant way to advertise your services and firmly cement your company as a thought leader in your industry. But how do you create a winning social media strategy? We’ve come up with some tips to help you do just that.

It's over 20 years now since the idea of search engine optimisation began to take hold. Or is it? In truth, the idea behind the process has been active for as long as advertising has. It's always been good practice to understand what the potential customers for a product or service are looking for, and then to make sure the advertising shows them how they can quickly find what they require.

If you have an online presence for your business, you need to have a blog. It's just that simple.

Diving into the online world, full of branding and exploding with viral messages from every corner of the globe, is a hugely challenging task. With so many approaches to take and hurdles to jump, businesses looking to expand their presence online must know how to utilise the extremely powerful pull of social media. But knowing which platforms to get started on is a whole other story.

Your website is your best advertising tool and it's important that you create a great user experience to keep people on your page and coming back to your site.