If you have an online presence for your business, you need to have a blog. It's just that simple.
A blog isn't just for mindless scrawling. It is an invaluable tool for promoting your brand and marketing your services. It not only keeps your existing customers engaged, it reaches out to new ones and builds a dynamic community.
Luckily, maintaining a blog is not only easy but cheap too, so there's really no excuse. Still not convinced? Here are four benefits that may tip you over the edge.