Whoever told you that looks aren't everything has never worked in marketing.
Consumers always want to see what it is you are selling them, so you should aim to display your product in the best way possible. Here are five easy ways to achieve the perfect shot.
1. Adapt to the productYou have two options when dealing with any particular product; you can either have the product in use or not. In television they will often film both, a steaming cup of perfect coffee which is then sipped by a beautiful woman at the window. But for product photography, you need to pick one. The easiest way to do it is to consider your product and its aesthetic appeal. For example, clothing will usually look better on a model, but a cake of soap looks best unused.
2. Use a tripodA tripod is essential for doing long exposure shots, but can also be useful simply for set up. When adjusting the photos, you don't want the camera to keep moving and changing the requirements - a tripod will give you the stability and consistency you need for a better photo.
3. Focus on your productMany companies will find a very clever way of setting up and presenting their photos, but when the customer looks at the piece, they won't always know what is being advertised. Keeping a photo simple and focusing on your product is key, and one easy way to do this in a complex setting is to focus the camera on your product and blur its surroundings. This way, you can focus on making the product look its best and easily draw your consumer's eyes directly to the selling point.
4. LightingLighting is often the most difficult part of any shoot, but using it correctly will always lead to a better photo. Studio settings are one way to make lighting more reliable, using reflectors, and cameras with continuous lights, rather than flashes. However, if you don't have access to one, or are doing an outdoor shoot, you may need reflectors, or to just experiment with different light sources. Remember that light walls and ceilings are reflectors in themselves, as are mirrors, and white card.
5. Commission an expertOur number one piece of advice is to commission an expert to take your product photos. We can pack up our studio and come to you if you have multiple products to shoot or if only a couple send them to us to save time and money. A professional product shoot costs a lot less than you’d think and will help to have your products leaping off the page. And more importantly off the shelve!
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