As the owner of a small business, you have so much to do: managing employees, finances, expanding your marketing reach, working with clients, not to mention making your products or services the very best they can be.
So it might be tempting to overlook the importance of superb branding, or shuffle it down your list of priorities. But it is nothing short of crucial. Here's why:
Your business starts at your logo
When it comes to grabbing the attention of a potential client, your logo design is where it all starts. Studies have shown that, often, a potential client will flick the page or close the computer window within three seconds of taking in its brand image. If your logo and website look cheap, why would your potential client not think your business is also sub-standard? That's something you can't afford to happen.
Your logo design will say so much about your business. In fact, before your potential client knows anything about your business, your logo is your business. Does it need to be bold, expressing confidence? Or should it convey a more reassuring message? Is your business cheeky and fun? It's up to the logo to speak for you.
'Good enough' is not good enough
The brand image of your business is the bridge between what you are all about, and successfully conveying that to your potential clients. If it doesn't say enough about your excellent products and services, you are simply selling yourself short. And would you do that in any other aspect of your business?
Branding beyond words
Don't underestimate the power of branding. Think about the iconic Nike 'swoosh', and all that conveys in terms of image, the brand's power, pull and quality, and customer loyalty. Just do a Google search for how many Nike or Apple-themed tattoos are now permanent additions to the bodies of loyal and happy customers. An image has power beyond any words you could write or speak, so ensure you get it nailed.
At Westways, we specialise in visual communication for businesses in the Perth area. To find out how we can help you, get in touch today.