Westways Updates

How to produce a winning infographic

14 Nov, 2016
Infographics are one of the most powerful digital marketing tools, as they can say a lot to a reader in a short space of time. Over the years, more and more companies have come to realise the power of the infographic and now you can see many great visualisations online that capture statistics in a presentable way. But how can you create an infographic?
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Case Study: Tytec Recycling 2016 MinEXPO

07 Nov, 2016
Tytec came to us needing a complete marketing solution to showcase their cutting edge OTR tyre recycling system for the 2016 MinEXPO in Las Vegas. MinEXPO is no small affair and Westways knew it was important to use every opportunity to attract as much attention as possible to the Tytec Recycling booth and generate interest, while communicating directly to the customers priorities.
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5 types of content to drive SEO success

01 Nov, 2016
Getting an audience to come to your website isn’t simply about writing a blog post, publishing it and then hoping that people will find it. In order to cultivate a true audience, you need to think carefully about the types of content you publish that will be great for SEO.
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5 keys to writing great copy that converts

24 Oct, 2016
It might be an oversimplification, but if you can boil any successful business down to two things, they are: a great product, and great conversion. That's right: no matter how great you make your product and service, it's not worth a dime if those dimes are not rolling in. To sell a product, you need to call your clients' attention to it, and that's called advertising.
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Why is a content marketing strategy so important for SEO?

12 Oct, 2016
When creating content to market your business online, it's essential to understand what needs to be incorporated to rank successfully with Google and other search engines, this is known as search engine optimisation (SEO). While creating copy that is informative, as well as topic and industry-specific, is important, in conjunction with this it has to be easily filtered and categorised by search engine algorithms to achieve better page ranking. Integral to developing targeted SEO content that responds well in organic searches with Google and other search engines is developing a content marketing strategy.
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Guide to the latest SEO trends and best practices

05 Oct, 2016
Like all things technology and internet based, SEO is ever-changing and you need to stay ahead of that curve. Given the billions of web searches that business-hungry consumers are doing each day, we all understand the importance of search engine optimisation. But just as important is making sure the way we optimise is relevant to what is happening today.
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The importance of colour in website design

04 Oct, 2016
Got a great website design but wondering why you're struggling to engage and convert? It could be as simple as the colours. Colour psychology is something that can be underestimated or even neglected altogether - but understanding its importance can be the key to a successful website.
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How to produce a great explainer video

22 Sep, 2016
We've all seen explainer videos: a short, information-based video that quickly and basically 'explains' what you're all about without demanding that your viewer reads everything in bland old text form. So how can you ensure your explainer video is all of the above?
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Redesigning your website? Here are some current design trends to look out for

19 Sep, 2016
As the web matures, so does its capacity to support a vital design community. New trends constantly ebb and flow, with many gaining no traction at all, but some have the potential for real impact and lasting effect. Here are a few ideas that have earned strong support in the last year or two and look to have an even stronger impact as time goes on.
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