Westways Updates

5 keys to writing great copy that converts

24 Oct, 2016
It might be an oversimplification, but if you can boil any successful business down to two things, they are: a great product, and great conversion. That's right: no matter how great you make your product and service, it's not worth a dime if those dimes are not rolling in. To sell a product, you need to call your clients' attention to it, and that's called advertising.
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How to produce a great explainer video

22 Sep, 2016
We've all seen explainer videos: a short, information-based video that quickly and basically 'explains' what you're all about without demanding that your viewer reads everything in bland old text form. So how can you ensure your explainer video is all of the above?
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How to use calls to action effectively

29 Aug, 2016
Amid all that colourful, shiny, beautifully-crafted marketing hoopla, a call to action is where the customer will either commit, or turn their heels. Here's a few things to remember when it comes to crafting a compelling call to action.
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